Bootcamp Pilates for your Pilates Studio

Bootcamp Pilates for your Pilates Studio

Since Pilates was first introduced almost 100 years ago, different styles of this intriguing system of exercise have emerged. One of the most recent and controversial styles is Bootcamp Pilates. Frowned upon by many Pilates purists, Bootcamp Pilates may be seen as the anti-Pilates or as Peter Fiasca’s puts it, “…a mutation of Pilates”. Nevertheless, should Pilates studios consider offering Bootcamp Pilates as a programming option? What is Bootcamp Pilates? The word Bootcamp gives the impression of military style fitness training with a drill sergeant type instructor barking orders while participants sweat out 1 or 2 more repetitions before collapsing on the floor. Bootcamp Pilates is similar. However, instead of wearing... Continue ...

Posted on August 16, 2010 By

Pilates Beyond the Studio

Pilates Beyond the Studio

Sometimes we all need a change of scenery.  Getting out of the studio and offering Pilates in non-traditional venues will give you the opportunity to tap into possible new clientele, introduce Pilates to those who might otherwise never try it, and give back to your community.  This article will help you step out of your comfort zone and try something new. Pilates in the Park Many Pilates in the Park events are held on Pilates day each year.  Why not make it a regular class?  There are groups that meet in public parks in New York, LA and Chicago on a weekly schedule during the summer, sometimes drawing hundreds of people!  If you’ve ever had a hard time going to your studio because you wanted to be outside…this could... Continue ...

Posted on June 2, 2010 By

Never Ask Clients To Buy Another Package Again

Never Ask Clients To Buy Another Package Again

Easier said than done, right?  Not exactly, buy viagra online and I’ll tell you why.  When I first decided to open my studio in 2004, I was so pumped up and excited the last thing I was thinking about was the business side of it – I thought it would just fall into place.  It didn’t quite happen that way. Let me explain. I believed everyone charged clients according to Joseph Pilates’ quote of 10…20…30…sessions.  You know the one. I firmly stand behind this quote which is why I originally used the same pricing guidelines that many Pilates studios used, I charged by packages of sessions. However, it was stressful every time clients’ packages were due. This created other issues too. I wasn’t sure... Continue ...

Posted on June 2, 2009 By

Starting a New Business? Try Creating a Partnership Program

Starting a New Business?  Try Creating a Partnership Program

Starting your own business can be daunting. The time demands, planning, strategizing and worrying about cash flow are all part of the “Start Up” process. In today’s real estate market, many small business owners are surprised at how expensive retail, medical, or office space can be. An alternate option to high rents is to develop a partnership program within an existing facility, like a gym or wellness studio, a chiropractor or physical therapy office. There are many upsides to choosing this route over the traditional model of office/ retail space with a long term lease and added expenses. To find the perfect space for your partnership program, it’s good to develop relationships with existing gyms and wellness facilities.... Continue ...

Posted on November 10, 2008 By