Making Hard Choices Part 2: Hiring Teachers

Making Hard Choices Part 2: Hiring Teachers

The other day I had the unpleasant task of filling out a wage garnishment form for one of my former teachers. Two years ago, my business partner and I finally had the courage to part ways with this person. Yet here we were, in 2011, still bogged down by the endless repercussions of not being clear and not knowing how to say no. There is nothing worse for a business’ prospects than allowing the wrong people into it. Choosing people is not about knowing what you don’t want, but what you do want. Don’t make the mistake of settling for less. In order to recognize those teachers who are not a good fit, we must first know exactly what kind of people we want to attract. We need people who will support our vision, hold the... Continue ...

Posted on January 17, 2012 By

Making Hard Choices Part 1: Choosing Clients

Making Hard Choices Part 1: Choosing Clients

This article is the first in a two-part series. Recently, a successful Bay Area teacher shared a startling challenge. Despite her success, she has been struggling with clients who express prejudices against her because of the color of her skin. They request the “other” teacher or “feel more comfortable” with someone else or even, she says, shy away from her physical touch. Not only is she suffering personally, her other clients notice the affect it has on her and the studio in general. Although angry, she still feels unsure as to what she should do. No matter how much we think we need the business or believe we are taking the higher road by allowing someone to treat us badly – and this means disregarding our policies,... Continue ...

Posted on December 1, 2011 By

Bootcamp Pilates for your Pilates Studio

Bootcamp Pilates for your Pilates Studio

Since Pilates was first introduced almost 100 years ago, different styles of this intriguing system of exercise have emerged. One of the most recent and controversial styles is Bootcamp Pilates. Frowned upon by many Pilates purists, Bootcamp Pilates may be seen as the anti-Pilates or as Peter Fiasca’s puts it, “…a mutation of Pilates”. Nevertheless, should Pilates studios consider offering Bootcamp Pilates as a programming option? What is Bootcamp Pilates? The word Bootcamp gives the impression of military style fitness training with a drill sergeant type instructor barking orders while participants sweat out 1 or 2 more repetitions before collapsing on the floor. Bootcamp Pilates is similar. However, instead of wearing... Continue ...

Posted on August 16, 2010 By

Pilates Beyond the Studio

Pilates Beyond the Studio

Sometimes we all need a change of scenery.  Getting out of the studio and offering Pilates in non-traditional venues will give you the opportunity to tap into possible new clientele, introduce Pilates to those who might otherwise never try it, and give back to your community.  This article will help you step out of your comfort zone and try something new. Pilates in the Park Many Pilates in the Park events are held on Pilates day each year.  Why not make it a regular class?  There are groups that meet in public parks in New York, LA and Chicago on a weekly schedule during the summer, sometimes drawing hundreds of people!  If you’ve ever had a hard time going to your studio because you wanted to be outside…this could... Continue ...

Posted on June 2, 2010 By

Pilates Transformation Package

Pilates Transformation Package

Introducing the Transformation Package . . . sell more sessions, make it affordable for clients. Where there is struggle, there is also opportunity.  Today’s economic climate leaves many studio owners struggling with their businesses and many clients and potential clients struggling with their fitness programs. Unique challenges call for unique strategies yet we can seize the moment! Here’s a new idea that may turn your world upside down. Have you ever considered offering all of your different classes for one price?  For example, a reformer class would be the same price as a mat, same price as a chair or tower class.  What about tying this class idea into a program that offers a complete solution to clients struggling... Continue ...

Posted on August 13, 2009 By

Never Ask Clients To Buy Another Package Again

Never Ask Clients To Buy Another Package Again

Easier said than done, right?  Not exactly, buy viagra online and I’ll tell you why.  When I first decided to open my studio in 2004, I was so pumped up and excited the last thing I was thinking about was the business side of it – I thought it would just fall into place.  It didn’t quite happen that way. Let me explain. I believed everyone charged clients according to Joseph Pilates’ quote of 10…20…30…sessions.  You know the one. I firmly stand behind this quote which is why I originally used the same pricing guidelines that many Pilates studios used, I charged by packages of sessions. However, it was stressful every time clients’ packages were due. This created other issues too. I wasn’t sure... Continue ...

Posted on June 2, 2009 By

Pilates and the Economy

Pilates and the Economy

The talk of the slow economy isn’t leaving anytime soon.  The news has covered it for over a year and we now know it is going to take a lot more time to recover.  It is hard to be positive with the news surrounding businesses these days, but what do you do?  In order for your business to hang on through this long downturn, you have to be hopeful.  You can’t let the worry consume your energy.  It will get better…it will take time…so right now you have to get out there and control what you can. A recent article in the April 2009 issue of Entrepreneur magazine explains that you have to take personal control to feel in charge of your destiny.  During these uncertain times, your perspective on what is going on in... Continue ...

Posted on April 7, 2009 By