Going Loco Over Google Local

Going Loco Over Google Local

If you are a small business owner you must list your business with Google Local. Period. Google Local is an insanely easy way to promote your business to the people in your area and it’s FREE! If you are a local business owner, most of your potential business comes from local customers in your area. Local customers are already searching for the products and services you offer on the Web using a search engine like Google. Why take the time to rifle through a phone book when it’s much easier to use Google. Also, the number of people using the Web to find products and services in their area has been increasing exponentially every year. This fact alone makes it imperative that your business is listed with Google Local. What... Continue ...

Posted on September 23, 2008 By

SEO vs. SEM What’s the Difference?

SEO vs. SEM What’s the Difference?

For many people SEO and SEM are interchangeable terms, but to me there is a difference. And if you don’t know this difference you could be SOL. ;) SEO is an acronym for Search Engine Optimization and SEM stands for Search Engine Marketing. In their simplest form SEO is what you do to your site and SEM is what you do outside of your site. Search Engine Optimization is the process of increasing a web site’s rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site. Phew! That was a mouthful. For those of you less technical and unfamiliar with some of the previously mentioned terms I’ll... Continue ...

Posted on March 5, 2008 By