Making Hard Choices Part 2: Hiring Teachers

Making Hard Choices Part 2: Hiring Teachers

The other day I had the unpleasant task of filling out a wage garnishment form for one of my former teachers. Two years ago, my business partner and I finally had the courage to part ways with this person. Yet here we were, in 2011, still bogged down by the endless repercussions of not being clear and not knowing how to say no. There is nothing worse for a business’ prospects than allowing the wrong people into it. Choosing people is not about knowing what you don’t want, but what you do want. Don’t make the mistake of settling for less. In order to recognize those teachers who are not a good fit, we must first know exactly what kind of people we want to attract. We need people who will support our vision, hold the... Continue ...

Posted on January 17, 2012 By

Making Hard Choices Part 1: Choosing Clients

Making Hard Choices Part 1: Choosing Clients

This article is the first in a two-part series. Recently, a successful Bay Area teacher shared a startling challenge. Despite her success, she has been struggling with clients who express prejudices against her because of the color of her skin. They request the “other” teacher or “feel more comfortable” with someone else or even, she says, shy away from her physical touch. Not only is she suffering personally, her other clients notice the affect it has on her and the studio in general. Although angry, she still feels unsure as to what she should do. No matter how much we think we need the business or believe we are taking the higher road by allowing someone to treat us badly – and this means disregarding our policies,... Continue ...

Posted on December 1, 2011 By

Pilates Transformation Package

Pilates Transformation Package

Introducing the Transformation Package . . . sell more sessions, make it affordable for clients. Where there is struggle, there is also opportunity.  Today’s economic climate leaves many studio owners struggling with their businesses and many clients and potential clients struggling with their fitness programs. Unique challenges call for unique strategies yet we can seize the moment! Here’s a new idea that may turn your world upside down. Have you ever considered offering all of your different classes for one price?  For example, a reformer class would be the same price as a mat, same price as a chair or tower class.  What about tying this class idea into a program that offers a complete solution to clients struggling... Continue ...

Posted on August 13, 2009 By

Pilates and the Economy

Pilates and the Economy

The talk of the slow economy isn’t leaving anytime soon.  The news has covered it for over a year and we now know it is going to take a lot more time to recover.  It is hard to be positive with the news surrounding businesses these days, but what do you do?  In order for your business to hang on through this long downturn, you have to be hopeful.  You can’t let the worry consume your energy.  It will get better…it will take time…so right now you have to get out there and control what you can. A recent article in the April 2009 issue of Entrepreneur magazine explains that you have to take personal control to feel in charge of your destiny.  During these uncertain times, your perspective on what is going on in... Continue ...

Posted on April 7, 2009 By

Starting a New Business? Try Creating a Partnership Program

Starting a New Business?  Try Creating a Partnership Program

Starting your own business can be daunting. The time demands, planning, strategizing and worrying about cash flow are all part of the “Start Up” process. In today’s real estate market, many small business owners are surprised at how expensive retail, medical, or office space can be. An alternate option to high rents is to develop a partnership program within an existing facility, like a gym or wellness studio, a chiropractor or physical therapy office. There are many upsides to choosing this route over the traditional model of office/ retail space with a long term lease and added expenses. To find the perfect space for your partnership program, it’s good to develop relationships with existing gyms and wellness facilities.... Continue ...

Posted on November 10, 2008 By

STOTT PILATES® Celebrating Twenty Years

STOTT PILATES® Celebrating Twenty Years

Necessity is the mother of all invention. That is what Lindsay and Moira Merrithew learned when they first started in the Pilates industry in the mid-1980s. Moira needed a reformer to train her clients so Lindsay designed one. Twenty years and a lot of reformers later, the Merrithews, founders of STOTT PILATES ® are instrumental individuals in the Pilates industry. Download the PDF about the Merrithews and the history of STOTT PILATES ® in an article published in the January/February 2008 issue of Fitness Business Canada. It’s a very interesting article. AKPC_IDS += "113,"; Continue ...

Posted on April 24, 2008 By