Making Hard Choices Part 2: Hiring Teachers

Making Hard Choices Part 2: Hiring Teachers

The other day I had the unpleasant task of filling out a wage garnishment form for one of my former teachers. Two years ago, my business partner and I finally had the courage to part ways with this person. Yet here we were, in 2011, still bogged down by the endless repercussions of not being clear and not knowing how to say no. There is nothing worse for a business’ prospects than allowing the wrong people into it. Choosing people is not about knowing what you don’t want, but what you do want. Don’t make the mistake of settling for less. In order to recognize those teachers who are not a good fit, we must first know exactly what kind of people we want to attract. We need people who will support our vision, hold the... Continue ...

Posted on January 17, 2012 By

Making Hard Choices Part 1: Choosing Clients

Making Hard Choices Part 1: Choosing Clients

This article is the first in a two-part series. Recently, a successful Bay Area teacher shared a startling challenge. Despite her success, she has been struggling with clients who express prejudices against her because of the color of her skin. They request the “other” teacher or “feel more comfortable” with someone else or even, she says, shy away from her physical touch. Not only is she suffering personally, her other clients notice the affect it has on her and the studio in general. Although angry, she still feels unsure as to what she should do. No matter how much we think we need the business or believe we are taking the higher road by allowing someone to treat us badly – and this means disregarding our policies,... Continue ...

Posted on December 1, 2011 By

Pilates Transformation Package

Pilates Transformation Package

Introducing the Transformation Package . . . sell more sessions, make it affordable for clients. Where there is struggle, there is also opportunity.  Today’s economic climate leaves many studio owners struggling with their businesses and many clients and potential clients struggling with their fitness programs. Unique challenges call for unique strategies yet we can seize the moment! Here’s a new idea that may turn your world upside down. Have you ever considered offering all of your different classes for one price?  For example, a reformer class would be the same price as a mat, same price as a chair or tower class.  What about tying this class idea into a program that offers a complete solution to clients struggling... Continue ...

Posted on August 13, 2009 By

Starting a New Business? Try Creating a Partnership Program

Starting a New Business?  Try Creating a Partnership Program

Starting your own business can be daunting. The time demands, planning, strategizing and worrying about cash flow are all part of the “Start Up” process. In today’s real estate market, many small business owners are surprised at how expensive retail, medical, or office space can be. An alternate option to high rents is to develop a partnership program within an existing facility, like a gym or wellness studio, a chiropractor or physical therapy office. There are many upsides to choosing this route over the traditional model of office/ retail space with a long term lease and added expenses. To find the perfect space for your partnership program, it’s good to develop relationships with existing gyms and wellness facilities.... Continue ...

Posted on November 10, 2008 By

Why do Retail in your Pilates Studio?

Why do Retail in your Pilates Studio?

Spring has definitely sprung, and it is the perfect time to add a little zest into your studio. With all of the freshness and passion for life that spring inspires, one great way to enliven your business is with the addition of retail. Fun, sporty fashion lines representing Pilates are making their way into fitness centers across the country, with most being small companies willing to work with lower purchase minimums and smaller studios. The reasons to include retail in your studio are countless and varied, although many studio owners fear that incorporating retail may interfere with the running of their business. To the contrary, retail can bolster your business and give owners the financial push they need in order to take... Continue ...

Posted on May 20, 2008 By

Is Your Website Search Engine Friendly?

Is Your Website Search Engine Friendly?

Have any of you created a brand new site, waited several weeks, then tried to find it using a search engine? I’m willing to bet many of you were disappointed to realize your site was no where to be found. Don’t fret, you’re not alone. A “build it and they will come” approach may work in the movies, but it definitely doesn’t work for web sites. Many people don’t understand how search engines work and become frustrated when trying to find their site and aren’t able to do so. Fortunately, I’m going to give a brief overview on how search engines “find” web sites and how to make your site search engine friendly so the next time you search for it you’ll hopefully... Continue ...

Posted on April 15, 2008 By

Do you encourage and reward your Pilates clients?

Do you encourage and reward your Pilates clients?

Retention is an important part of maintaining not only your Pilates business, but consistency is also how your clients receive the benefits of The Pilates Methods. Keeping the interest of your clients as you know requires some additional effort. It would be nice if we could totally depend on clients to show up for their weekly slotted appointment(s), but that may not happen as often as we’d like. Do you call those clients weekly and check in with them? How do you foster the instructor/ trainee relationship? What happens the minute the client pulls into their parking space? How do you conclude the session? You are the expert. You know your client’s body inside and out. Once you are able to observe them walk through the... Continue ...

Posted on March 24, 2008 By

SEO vs. SEM What’s the Difference?

SEO vs. SEM What’s the Difference?

For many people SEO and SEM are interchangeable terms, but to me there is a difference. And if you don’t know this difference you could be SOL. ;) SEO is an acronym for Search Engine Optimization and SEM stands for Search Engine Marketing. In their simplest form SEO is what you do to your site and SEM is what you do outside of your site. Search Engine Optimization is the process of increasing a web site’s rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site. Phew! That was a mouthful. For those of you less technical and unfamiliar with some of the previously mentioned terms I’ll... Continue ...

Posted on March 5, 2008 By