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Going Loco Over Google Local

Going Loco Over Google Local

If you are a small business owner you must list your business with Google Local. Period. Google Local is an insanely easy way to promote your business to the people in your area and it’s FREE! If you are a local business owner, most of your potential business comes from local customers in your area. Local customers are already searching for the products and services you offer on the Web using a search engine like Google. Why take the time to rifle through a phone book when it’s much easier to use Google. Also, the number of people using the Web to find products and services in their area has been increasing exponentially every year. This fact alone makes it imperative that your business is listed with Google Local. What... Continue ...

Pilates In Paradise?

Pilates In Paradise?

I have what many people would consider to be an ideal job. I do what I love (teaching Pilates, of course) on a small luxurious private island resort in the Caribbean. My husband also works here, and they provide us and our dog with housing, meals at the staff canteen, and periodic parties, drinks, and intra-mural sports. We also have access to the beach and, when available, water sport equipment (kiteboards, kayaks, etc). I work with guests from all over the world, including royalty, socialites, captains of industry, and even the occasional celebrity. I love my job. I am well compensated, work fewer hours overall than when I owned my own studio in the US, and see an interesting mix of clients in both complementary group classes... Continue ...

Does your Business Give Back?

Does your Business Give Back?

In our industry, there are many ways to give back to your community. Many times we want to become involved in our communities, but are unsure where to turn or which organization we should support. Your heart can steer you to help a special group in need. Groups needing help include single parents, children, animals, the homeless, abused women, the less fortunate or the elderly. Some online resources that can help you find a local charity are Volunteer Match and Charity Navigator. In our business we can offer a gift of fitness and health that is great for helping charities raise money. People love fitness, especially Pilates, and would love to give to a charity and get fitness in return. We also have passionate people in... Continue ...

Why do Retail in your Pilates Studio?

Why do Retail in your Pilates Studio?

Spring has definitely sprung, and it is the perfect time to add a little zest into your studio. With all of the freshness and passion for life that spring inspires, one great way to enliven your business is with the addition of retail. Fun, sporty fashion lines representing Pilates are making their way into fitness centers across the country, with most being small companies willing to work with lower purchase minimums and smaller studios. The reasons to include retail in your studio are countless and varied, although many studio owners fear that incorporating retail may interfere with the running of their business. To the contrary, retail can bolster your business and give owners the financial push they need in order to take... Continue ...

Is Your Website Search Engine Friendly?

Is Your Website Search Engine Friendly?

Have any of you created a brand new site, waited several weeks, then tried to find it using a search engine? I’m willing to bet many of you were disappointed to realize your site was no where to be found. Don’t fret, you’re not alone. A “build it and they will come” approach may work in the movies, but it definitely doesn’t work for web sites. Many people don’t understand how search engines work and become frustrated when trying to find their site and aren’t able to do so. Fortunately, I’m going to give a brief overview on how search engines “find” web sites and how to make your site search engine friendly so the next time you search for it you’ll hopefully... Continue ...

Do you encourage and reward your Pilates clients?

Do you encourage and reward your Pilates clients?

Retention is an important part of maintaining not only your Pilates business, but consistency is also how your clients receive the benefits of The Pilates Methods. Keeping the interest of your clients as you know requires some additional effort. It would be nice if we could totally depend on clients to show up for their weekly slotted appointment(s), but that may not happen as often as we’d like. Do you call those clients weekly and check in with them? How do you foster the instructor/ trainee relationship? What happens the minute the client pulls into their parking space? How do you conclude the session? You are the expert. You know your client’s body inside and out. Once you are able to observe them walk through the... Continue ...

SEO vs. SEM What’s the Difference?

SEO vs. SEM What’s the Difference?

For many people SEO and SEM are interchangeable terms, but to me there is a difference. And if you don’t know this difference you could be SOL. ;) SEO is an acronym for Search Engine Optimization and SEM stands for Search Engine Marketing. In their simplest form SEO is what you do to your site and SEM is what you do outside of your site. Search Engine Optimization is the process of increasing a web site’s rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site. Phew! That was a mouthful. For those of you less technical and unfamiliar with some of the previously mentioned terms I’ll... Continue ...

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