Do you encourage and reward your Pilates clients?
Retention is an important part of maintaining not only your Pilates business, but consistency is also how your clients receive the benefits of The Pilates Methods. Keeping the interest of your clients as you know requires some additional effort. It would be nice if we could totally depend on clients to show up for their weekly slotted appointment(s), but that may not happen as often as we’d like. Do you call those clients weekly and check in with them? How do you foster the instructor/ trainee relationship? What happens the minute the client pulls into their parking space? How do you conclude the session? You are the expert. You know your client’s body inside and out. Once you are able to observe them walk through the... Continue ...
SEO vs. SEM What’s the Difference?
For many people SEO and SEM are interchangeable terms, but to me there is a difference. And if you don’t know this difference you could be SOL. ;) SEO is an acronym for Search Engine Optimization and SEM stands for Search Engine Marketing. In their simplest form SEO is what you do to your site and SEM is what you do outside of your site. Search Engine Optimization is the process of increasing a web site’s rank and the amount of quality traffic sent to it via the organic search results of a search engine for specific keywords by optimizing various elements of each web page within a site. Phew! That was a mouthful. For those of you less technical and unfamiliar with some of the previously mentioned terms I’ll... Continue ...
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- Gini Martinez: Hi Pamela! I’m sorry you won’t be able to attend next week’s workshop in Orlando....
- John Ranaudo: Great question Pamela. You can find more of Gini’s workshops on her website...
- Pamela McAvinue: I would love to attend this conference but I will be in another part of the country on vacation with...
- Sally McRae: Christine, Simple concise and succinct! I love hearing another teacher’s explanation, it so...
- ElizabethBrown: Christine, I really like this article and the techniques. Keep writing.