Sylvia Camarillo


Sylvia CamarilloWho is Sylvia Camarillo? Well that’s a very loaded question. I’m a mom to a 5 year old little boy Jonah, and a wife to a law enforcement officer. I tried Pilates, became addicted and had to teach it. It was the only workout that helped get my physique back after having my son.

I was certified through Body Arts and Science International in Costa Mesa, CA in October 2004 and opened a Pilates Studio in Irvine, CA in July 2004. My space is a mere 225 square feet, not very big, but enough space to keep busy with clients all day long. When I opened my studio, there wasn’t any type of business marketing courses or business development for Pilates. I searched and found absolutely nothing. I knew there had to be a better way to build my business.

I surrounded myself with successful people and started to educate myself on marketing, psychology of thinking, and more. I studied about 2 hours a day. I was able to double my income working less hours a week with the systems I developed. I was able to stop teaching in the studio, and now have two instructors teaching for me, so I can spend more time with my son.

I started a marketing and coaching blog: to help other instructors and studio owners. I share marketing techniques, business development and organization.

I provide one on one coaching with Pilates instructors and studio owners to increase their business and not work as many hours. My coaching clients are from different states including California, Texas and Philadelphia. It’s very rewarding and I am fortunate to provide business coaching assistance to all Pilates studio owners and instructors. This is what I couldn’t find 5 years ago when I first started.

I strive to find a better system to leverage my time. This brings me to my next project that will have instructors working only 9 hours a week! My goal is to give the knowledge that I have acquired to other Pilates professionals so they do not experience the frustrations of starting or maintaining a business.

Posts by Sylvia Camarillo